Show up when customers ask ChatGPT for a contractor

These assistants build their answers from what they can find and understand on the web. If your website clearly says what you do, where you do it and why customers trust you, it's much easier for an assistant to recommend you by name. If it's vague, slow or mostly pictures with no words, there's little for it to work with.

Write it the way a customer would ask it. Not "comprehensive exterior solutions" but "roof repair and replacement in Bakersfield and nearby towns." Give each main service its own page, and list the towns you serve.

• One clear page for each service you want more of
• The towns and areas you work, in plain words
• Your business name, address and phone the same everywhere online

Assistants are often answering a question, not just naming a company. If your site answers the common ones, like what a job typically costs, how long it takes and whether you handle permits, you're giving the assistant exactly what it needs to point to you.

When an assistant weighs which businesses to mention, a steady stream of recent, genuine reviews helps. The habit that wins on Google, asking every customer after every job, helps here too.

A site that's slow, broken or out of date sends the wrong signals to people and to the tools that read it. Keep your hours, services and photos current, and check that the site loads quickly on a phone.